You know that effective advertising “sells the sizzle, not the steak,” that is, that people buy based on their emotional needs rather than practical information. If this were not the case, we would all be driving the same bland car… but hot cars are fun & make us feel good, so we spend thousands of dollars—worth every penny when we get that special feeling driving down the road.
Every buying decision has an emotional element. As artists we understand this and can tap into it to help you generate more happy customers. When you are able to let your customers know that your product or service really meets their needs, and then some, they will come running to buy.